With the continuous development of the social economy, the increase in the number of corporate offices and educational institutions, and the increasing demand for stationery and office supplies have prompted the rapid development of the office supplies industry. The improvement of national cultural quality and the increase in investment in education have enabled the industry to have a vast consumer market.
At present, the overall development situation of the office supplies industry in China is good, but the industry has a low threshold. There are a large number of small and medium-sized enterprises, a small scale, a low degree of market concentration, and most of them are export-processing companies, which process and export their products for overseas companies. Low added value, technological innovation and brand awareness are relatively weak. With the continuous growth of consumer demand at home and abroad, domestic office supplies companies are gradually developing towards industrialization and scale in order to increase the market competitiveness of products.
In recent years, with the penetration of the Internet, the traditional office supplies industry has ushered in a new development opportunity. "Internet +" is becoming a trend of social and economic development. "Internet +" brings both challenges and opportunities to the industry. It brings new changes to the company and promotes the development of brands, products and services. For enterprises, in order to keep up with the development trend of the times, the integration with the Internet is a general trend.
With the help of the Internet's technology and resources, the establishment of a combination of online and offline marketing channels for office supplies, the use of big data to accurately find consumer groups, increase consumer stickiness is the industry's efforts. The creation of the “Delicious” Internet industry platform provides a transparent, convenient, open and shared service experience for corporate users and individual consumers. The platform gathers information on numerous business resources, product information, market supply and demand, industry trends, etc., effectively improving the links between producers, suppliers, distributors and consumers, and improving service efficiency and quality.
"Internet + office supplies" marketing model to meet the diversified, personalized consumer demand of modern consumers, while expanding marketing channels for companies, opened a new market for office supplies industry.