With the continuous development of the social economy and the increasing number of enterprise offices and educational institutions, the demand for stationery and office supplies is growing day by day, promoting the rapid development of the office supplies industry. The improvement of national cultural quality and the increase in education investment have provided the industry with a broad consumer market.

At present, the overall development situation of China's office supplies industry is good, but the industry threshold is relatively low, with a large number of small and medium-sized enterprises, small scale, low market concentration, and mostly export-oriented processing enterprises, which process and achieve export sales for overseas enterprises. Therefore, the added value of products is low, and technological innovation and brand awareness are relatively weak. With the continuous growth of domestic and international consumer demand, domestic office supplies enterprises are gradually developing towards industrialization and scale to enhance the market competitiveness of their products.

In recent years, with the penetration of the Internet, the traditional office supplies industry has ushered in a new development opportunity. "Internet plus" is becoming the trend of social and economic development. "Internet plus" brings both challenges and opportunities to the industry, new changes to enterprises, and positive development of brands, products and services. For enterprises, if they want to keep up with the trend of the times, integration with the Internet is the general trend.

With the help of Internet technology and resources, it is the direction of the industry to establish online and offline marketing channels for office supplies, use big data to accurately find consumer groups, and increase consumption stickiness. The creation of "Deli" Internet industry platform has provided a transparent, convenient, open and shared new service experience for enterprise users and individual consumers. This platform gathers numerous merchant resources, product information, market supply and demand, industry dynamics and other information, effectively enhancing the connection between manufacturers, suppliers, distributors and consumers, and improving service efficiency and quality.

The marketing model of "Internet plus office supplies" meets the diversified and personalized consumption needs of modern consumers, expands the marketing channels for enterprises, and opens a new market for the office supplies industry.